Advertising is something that catches your attention no matter where you look. Advertising and marketing are all around, which means that there are plenty of advertising jobs available within the UK jobs market. From online to television and even in print, ads are all over the place. This means that advertising jobs are in high demand. People that work in advertising are often the creative minds behind the ads that are seen and heard. Advertising jobs involve the careers that are dedicated to bringing products and services to the forefront of pop culture. Making prospective buyers aware of products and services is the job of advertisers.
Different Types of Advertising Jobs
Since advertising is such an important part of the buying and selling process, it is no surprise that there are many different types of advertising jobs. Each job is a bit different as far as duties are concerned, but all advertising jobs contribute to the sales or promotion of a brand, product or service. The job duties differ depending on the company and the product or service that is provided.
Brand Recognition and Advertising Jobs
A critical aspect of advertising jobs in the UK is developing messages that add to the overall brand. Selling products and services is only the starting point. Most of advertising jobs involves understanding the importance of brand quality and knowing how to build brand awareness effectively through the use of ads.
Advertising and the UK Jobs Industry
All industries incorporate advertising in some type of way. There are various advertising techniques that can be used to encourage consumers to buy a particular product or service. Working in advertising allows for many career opportunities and advancement options.
Here are some of the different advertising jobs that are available in the UK:
Creative Advertising Jobs
Advertising professionals that are more interested in eth creative aspect of marketing and advertising have a variety of career opportunities. These types of advertising jobs are available in any creative department within a company. The creative department comes up with ad ideas, copywriting, graphic designs and so much more that is designed to allow for better brand awareness. The most popular creative advertising jobs in the UK are Art Directors, Copywriters, layout worker, graphic artist and production manager and more. All of these advertising jobs are centered on the creative focus of a company or brand.
Media Advertising Jobs
There are also advertising jobs in the UK that are centered on media. These types of jobs are more research based and involve understanding the market and how to find buyers for ads. The advertising plan after the research is also an important part of the job duties for these type of advertising professionals. This means that you must purchase media to buy your ads including newspapers, magazines, radio and television. Getting buyers for ads is one of the most important parts of advertising. This means that these jobs come with more requirements, but also have higher salaries. Media advertising jobs in eth UK include assistant media planner, media planner, media director and media manager.
Research Advertising Jobs
Research is another critical part of advertising. Ads can’t be created if the market is not understood. This means that research needs to be done to see what consumers are looking for in products and services from any specific target market. This involves advertising research jobs that analyze and obtain advertising data. This can be done through surveys and other campaigns designed to get feedback. The most common advertising jobs related to research in the UK job industry include a research project director, research account executive, associate research director, advertising research director and research department manager.
Sales Advertising Jobs
These type of advertising jobs are related to selling advertisements to media. They are much like the jobs mentioned above, but are more geared toward developing campaigns and presentations. The most popular advertising jobs related to media in this way include assistant account executive, account executive, senior account executive, accounts supervisor/accounts manager and account coordinator/traffic manager.
As you can see, there are many different job opportunities in the advertising industry. Almost all corporations and businesses incorporate advertising in some way. This means that the demand for advertising professionals is at an all-time high. Obtaining an advertising job often comes down to experience, education and skill levels. If you want to separate yourself from the other people competing for advertising jobs, you need to meet all educational and experience requirements. In most cases, you will have to start at a more entry-level advertising position before you can work your way up to the high salary advertising jobs that exist within the industry. Advertising jobs often come with different titles depending on where you gain employment, but salaries are similar based on job duties and experience.