Market research is a field that is in demand and critical to companies and businesses within all industries. It involves the testing of consumers to find out what people are interested in specific products and services. Trying to determine the types of people that will be interested based on factors including age, location, gender, income and other factors is what market research often entails. With the help of this research, many companies and businesses are able to market more effectively to consumers based on likes and dislikes.

Target Audience

It is market research that allows businesses to identify target audiences for products and services. This means determining the specific types of consumers that want or need certain types of products or services. Funding out how much customers are willing to pay and their overall satisfaction levels is also a another aspect of market research. Doing this type of research allows businesses of all sizes to market more effectively. There are many different market research jobs that qualified individuals can choose from. This is a field that is growing in demand and popularity as marketing continues to be integral to success for many businesses.

Here are the most popular market research jobs in the UK job industry currently:

Market Research Analyst

This is one of the market research jobs that deals with analyzing the data that is obtained. Though the use of analyzing data, a market research analyst can come up with marketing tactics that more effectively target specific demographics. Expanding the brand and getting more customers is the ultimate goal of this type of job. A Bachelor’s degree is required for this job position and often internships are also desirable. However, the income for this type of market research job is higher than most. The findings that this type of analyst comes up with are presented to the entire marketing group or the supervisor in charge.

Focus Group moderator

Many of the market research jobs are similar in job duties that are required of employees. This type of job involves conducting market research through consumer experience. This is done by having consumers participate in focus groups that are monitored by a professional. Consumers will talk about their likes and dislikes of any products or services that they are exposed to. The job of a focus group moderator is to direct the conversation and ask the right questions. It is also important for people with this job to qualify the results and determine the background of the participants in the focus group. In some cases this job requires and educational background, but it is often a more entry-level position within this field.

Brand Manager

Market research is ultimately done to improve any brand. This means that a brand manager is one of the most important market research jobs. This job entails overseeing the performance of any product or service with consumers and how they rate their satisfaction. Noticing trends with products and overseeing the improvement of products is also part of the job description. This job requires education and experience, since it is a manager position. A graduate level degree is often required, but the salary is also high for this market research job.

Director of Market Research

Few market research jobs are as complex and that of a director of market research.. This is a job that is growing in demand within the UK jobs market and involves coming up with quantitative methods for study. Testing the market and looking at the impact of both global and local markets is key. Reporting on findings and communicating with senior executives is also a part of the job duties for this market research job. A graduate level degree is required for this position, but there is room for advancement with experience.

In-Demand Career

There are few fields that are as in-demand as market research. Almost all companies and businesses of all sizes are in need of a market research team to better understand the consumer and what they are looking for from products and services. There is quite a bit of diversity in this field, which is great for job seekers with varying education, experience and skill levels. There are a number of different market research jobs to choose from, so finding employment within this field is not difficult.

With a market research career, professionals have the ability to come up with and interpret marketing decisions that are integral to the success of any business. The decisions that are made are designed to impact consumers in a positive way and change products for the better based on consumer feedback. The only way to make good decisions is to have real data to analyze and market research jobs come up with this data and interpret it to make positive changes.